Discussion on the market of health care functional

2022-09-19
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Talking about China's health care functional textile industry market

with the diversification of healthy consumption, when "eating healthy" has already become the consensus of the public, "wearing healthy" and "sleeping healthy" are gradually occupying the subconscious of consumers, becoming a new consumption storm. In order to "wear health" and "sleep health", health care functional textiles are naturally indispensable. High tech and high value-added health care functional textiles not only promote textile and clothing to a higher level, but also become the "Darling" of current mass consumption

health care functional textiles have sprung up

health care functional knitting and household textiles have accounted for about 8% of knitted products and household textile products respectively. According to statistics, the sales of health care functional textiles reached 100billion yuan in 2009, which has caught up with the annual sales of "big brother" health food, and will increase at a rate of 20% every year

when it comes to China's health care functional textile industry market, we should first start with China's health care product industry market. China's current health care products industry generally includes three major parts: health food, health care products and health services, and health care functional textiles belong to the ranks of health care products

cobalt recycling in China is an important way. The health care industry has developed rapidly into a unique industry with huge market potential since the 1980s

after a six-year adjustment period from 2003 to 2008, China's health food industry has entered a new stage of orderly development since 2009. In 2009, China was known as the world's second largest health food market with a market size of 13.4 billion U.S. dollars (about 9.12 billion yuan), with a gap of only 2.7 billion U.S. dollars with the largest market size

"it is estimated that the GDP of China's health care industry will reach a market size of 960 billion yuan, 248 billion yuan and 5720 billion yuan in 2010, 2015 and 2020 respectively, and the annual average growth rate of the GDP of the health care industry will reach 20%, with huge development space." Zhang Fenglou, chairman of the China Health Association, said

in the context of such a huge market development potential of China's health care industry, what are the common faults and solutions of the pipe ring stiffness testing machine? As one of them, health care functional textiles have also performed well, and are catching up with and surpassing the health food industry known as the "big brother of the health care industry"

from the mid-1990s to the present, China's health care functional textiles have developed for more than ten years. At present, they are showing the characteristics of rapid development and strong consumer demand. And it is growing rapidly in terms of variety, quantity and sales volume, and ranks well in the global market scale

high tech, high value-added health care textiles have sprung up and become a new growth point in China's textile industry. Zhou Bangyong, Deputy Secretary General of the China Health Care Association, explained in this regard: "health care functional knitwear and household textiles have accounted for about 8% of knitted products and household textiles respectively. In 2009, the sales of health care functional textiles reached 100billion yuan, which has caught up with the annual sales of health food, and will increase by 20% every year." In other words, health functional textiles have surpassed health food

attractive market potential

compared with the average profit margin of China's textile industry of only about 3.97%, the general profit margin of health-care textile enterprises can reach 15% - 50%. Health care functional textiles are making traditional textiles free from the strange circle of low added value

at present, the average profit margin of China's textile industry is only about 3.97%, and the average profit margin of more than 2/3 Enterprises above designated size is only 0.36%. Because of this, although the industry is large, it can't stand the wind and grass. On the contrary, health care functional textile products can meet the health needs of consumers, and have a certain scientific and technological content and practical value, which determines their high added value. The general profit margin of health care functional textile enterprises is between 15% - 50%. As Du Yuzhou, President of China Textile Industry Association, clearly pointed out when talking about the "contribution rate of science and technology", health textiles will become an important development direction of the textile industry. It can be said that health care functional textiles have freed traditional textiles from the strange circle of low added value

at present, in the field of health care industry in China, health food is still mainly in the middle-aged and elderly market, and the young consumer group has been small; However, health care functional textiles can break through this age limit. For example, the market coverage is wider and the market segmentation ability is greater

not only that, it is an attractive huge "cake", but also because China's health care functional textile market has a good consumption environment. With the rapid development of China's economy, the per capita national income has reached 3000 US dollars, people's living standards are constantly improving, consumer demand is rising, and the attention to health is also increasing, which ushers in a golden development period for the consumption of health-care functional textiles

moreover, in the "one-child era" in which there are more than 100million only children in China, as parents, they care more about their children's health than at any time, and they are willing to spend money to "buy health" for their children

as the current consumer army, the "post-80s" and "post-90s" advocate nature and health. They are not only keen on fashionable clothes, but also like to enjoy textile products with health care functions. They do not hesitate to pay for their health

in addition to making great achievements in the field of textile and clothing, health care functional textiles can also extend more products with high-tech content and high added value to other fields. For example, high-tech and high value-added health care textiles can be used in dressings, bandages, protective braces, surgical lines, etc. in the medical field and protective equipment used by many professional athletes in the sports field

at present, health care functional textiles have begun to become the clue of the mainstream industry. According to the prediction of relevant experts, the health care functional textile industry will continue to maintain a growth rate of more than 20% for a considerable period of time, and this momentum will not weaken in the foreseeable 10 or 20 years at least. Therefore, by 2015, the consumption of health-care functional textiles is expected to reach 200 billion yuan of damage to various parts caused by non-human factors

China's health care functional textile market has great market development potential in the future and is an attractive "cake". As Yang Shibin, President of China Knitting Industry Association, said, "the prospect of health care functional textiles is promising. We should seize the opportunity to build a new platform for the knitting industry."

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