The most popular Sany excavator has a good harvest

2022-08-03
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Sany excavator has a good harvest in both internal and external markets. Introduction: Sany excavator is out of stock again. In late February this year, after receiving orders from several agents, yuhongfu, chairman of Sany Heavy Machinery Co., Ltd., hurried to arrange the production of the manufacturing department. Busy has become the quarterly vocabulary of Sany Heavy Machinery front-line employees, and three shifts has become their normal work. In contrast

Sany excavator is out of stock again. In late February this year, after receiving orders from several agents, yuhongfu, chairman of Sany Heavy Machinery Co., Ltd., hurried to arrange the production of the manufacturing department

busyness has become the quarterly vocabulary of Sany Heavy Machinery front-line employees, and three shifts has become their normal work. Correspondingly, in the first quarter of 2013, Sany excavator once again won the first place in the domestic market, achieving an operating revenue of 3.25 billion yuan, increasing its proportion in the company's operating revenue, improving its profitability and becoming a new profit point

domestic products with absolute advantages earn quality dividends

in January this year, Sany Heavy Machinery signed orders for 1600 excavators at the first round of ordering meeting, breaking the record of the industry ordering meeting and making a good start. In addition, due to the pull of water conservancy, new countryside and mine construction, the sales volume of Sany excavator increased significantly in the first quarter of this year

in fact, Sany Heavy Machinery Co., Ltd. achieved the best sales in China in 2011 and 2012

"today's achievements are not achieved overnight." Yuhongfu said that before 2008, Sany excavators had an unsatisfactory quality, which led to an increasing market share, especially in China, where there are more and more high-rise buildings and the density is increasing Can not be effectively promoted. Subsequently, the company quickly responded and began to comprehensively implement the product quality improvement plan. It took a whole year to improve the product quality. Two years later, Sany Heavy Machinery Co., Ltd. won the first place in China in terms of sales volume

advantages and disadvantages coexist. Sany Heavy Machinery aims to be the most energy-saving hydraulic excavator in the world. Yuhongfu told that Sany excavator is positioned to be energy-saving, reliable and efficient. In particular, the Sany C9 series excavator, which is currently launched, adopts the same configuration as that of international brands, and has greatly improved from design to process, realizing energy saving of 10% - 15%, operation efficiency of 10% - 15% and overall reliability of 20% - 30%

for the Chinese market, it is a trend for complete machine enterprises to launch various energy-saving and consumption reducing products. Sany Heavy Machinery always challenges itself in product research and development, creating more energy-saving and efficient products and bringing more value to customers

according to yuhongfu, "Sany insists on earning quality dividends. In the final analysis, the improvement of sales volume is the improvement of product quality. If the product quality is not comparable to the best machines in the market and can not bring benefits to customers, customers will not choose, and the enterprise will not continue to grow." Launched the R & D experiment of material/process specification, structure selection, R & D experiment, opened the door to the world market with the international focus strategy, and Sany Heavy machinery also made great progress in the international market with the rapid development of the domestic market

2012, among all export products of Sany, excavators made great contributions; In the first quarter of 2013, Sany excavator exported more than 800 sets, mainly sold to the Middle East, Southeast Asia and Africa, and currently accounts for 50% of the market share in Africa

it is understood that in the North African market, the sales in North Africa had a "good start" in january2013. The Nigerian subsidiary in the region has signed a sales contract with large Chinese enterprises to purchase 21 excavators at one time. This sales is a major breakthrough made by SANY in the Nigerian construction machinery market for Chinese customers, and also after the establishment of the North Africa region. Therefore, 1 we must strictly follow the above startup sequence to carry out Sany's first large order sales of excavators in the Nigerian construction machinery market

it has achieved good sales performance thanks to the "double convergence" strategy adopted by Sany Heavy Machinery in overseas markets, that is, focusing on key products and key markets. Only the local market has a certain amount of demand, and sany excavator can be well applied to the local market, it is the key development market of Sany Heavy machinery

Xiang Ruan believes that the difficulty of international development is much greater than expected, and the development of international market is completely different from that of domestic market. Internationalization does not allow Sany to make mistakes. Once it makes mistakes, the market will not give Sany a second chance

Sany Heavy Machinery has its own unique mode in international development. After choosing a good market, Sany will first set up a local parts center; The second step is to improve the adaptability of the products and develop local products; The third step is to establish a service team and expand sales channels

"the steady and steady business strategy has begun to take effect." When it comes to the development goals for the coming years, Xiang Ruan said firmly: "Sany excavator will win the first place in global sales."

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