Japanese household paper manufacturers aim at the Chinese market and want to take the high-end route
release date: Source: Nikkei Chinese
it is reported that Japanese paper enterprises have begun to increase production in order to obtain the demand for household paper such as toilet paper in China. Prince holdings, Japan's largest paper-making enterprise, will carry out local production in China in 2020. Dawang paper increased Japan's domestic production capacity by 10%, mainly supplying the Chinese market. By focusing on "high-end" toilet paper products, we can avoid competition with local manufacturers
Prince holdings will newly produce household paper base in Jiangsu Prince paper in China. Through the introduction of production equipment, the annual production capacity is 120000 tons, which is more than 6 times the scale of Aomori County factory jointly put into operation with Mitsubishi paper in the spring of 2019. It is expected to be put into operation in July 2020. Most of the products will be supplied to local processing manufacturers in China
Prince holdings is currently producing and selling pulp and printing paper in China. This is the first base paper to produce household paper
by 2021, Dawang paper will invest 20billion days in Kawakami factory and Kerr factory in Japan to strengthen the production and processing equipment of household paper, with the purpose of expanding exports to China. The company will produce household paper base paper in chuanzhijiang factory, which will be processed into products by local manufacturers in China
Dawang paper still uses Japanese packaging in China to reflect its Japanese brand. The price of 10 rolls of toilet paper was about 900 days (about 58.77 yuan), close to twice that of Chinese local brands. As of May, there were 1600 stores as the object of supply, and it is planned to expand to 3000 stores in 2019. In addition, the sales of moisturizing paper will be expanded
Japanese enterprises' strategy of focusing on high-end products has achieved success in the field of diapers. Dawang paper revealed that it adopted the hot pressing process to integrate into a composite structure, hoping to reproduce this pattern in the field of T, kg, N, kn, G, LB raw paper, which "has no high-end products"
King paper believes that China's household paper market will continue to grow at a rate of 10% per year. The company's executives placed great expectations on the Chinese market, saying that "the super rich who only buy high-end products on a daily basis is equivalent to the total population of Japan"
on the other hand, the population is a high-precision and high-performance environmental experimental equipment, and the Japanese market is declining with weak growth. Domestic demand in Japan, including printing paper and household paper, has fallen by about 20% over the past 10 years. Prince holdings actively invested in pulp and corrugated paper business, with overseas sales accounting for more than 30%
household paper business of King paper overseas (2) electrical connection: plug the source plug of the motor into the corresponding socket The proportion of sales has also increased from less than 20% to nearly 30%. It is planned to increase the sales of this business to 250billion days by 2020, an increase of 28% over 2018